Briefly in English
Koneviesti is the leading technical magazine for contractors working with farming machinery and heavy construction or forestry machinery. Koneviesti has about 25 000 subscribers. According an official reader survey (KMT AL K2018) we have 163 000 readers, which is a remarkable share of our total 5.2 million population.
Our strong position in Finnish media has been earned with hard work since 1952, when Koneviesti was established.
Our typical reader lives in the countryside and works as a contractor, farmer or in sales and service. He or she (16 % of our readers are female) is interested in new technology and practical information, which helps our readers in their daily tasks.
We make annually 18 copies of Koneviesti. Average size of an issue is 120 pages, which is divided in various sections. Our main topics are: all kind of tractors, “yellow line” machinery (excavators etc.), forestry equipment, farming machinery, ATVs, pickups and vans, buildings, livestock equipment, service and maintenance.
Bio and renewable energy is booming also in Finland. Koneviesti has 3 special numbers annually, in which there are 42 theme pages of chippers, biofuels, heating with firewood, peat, pellets, wind and solar power etc.
Once a year we have a special issue of vintage and classic tractors and other historical vehicles.
Koneviesti carries out practical tests of machinery and equipment. Tests are made in real conditions in farms, forests and working sites. We have also co-operation with an independent technical research center (Eurofins Expert Services Ltd, which is an independent and impartial testing, inspection and certification organization), which gives more facts and technical information to support results, that our experienced and skilled test drivers have concluded.
You can send press information to our editors (email newsdesk(at)koneviesti.fi) or to editor-in-chief Uolevi Oristo (email uolevi.oristo(at)koneviesti.fi).